A list of FAQs before we start.
1. What is branding and why is it essential to my business?
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." The word brand affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
So if you just started your business you are probably not a brand. But not to worry, becoming a brand requires time and consistency in presenting your products and services. In just two words, branding = time + identity; and is that Identity we are going to help you with.
2. What is Company/Corporate/Business Identity?
Company identity is made out of consistently present visual elements like symbols (logo), colours and style or layout. Elements like business card, letterheaded paper and a website are physical parts of company identity.
More on branding and corporate identity.
3. What does a professional graphic designer do?
As a highly experienced graphic and web designer, I have the past experiences that enable me to produce something original and suitable for use in the industry in which your business operates. I am able to create an appropriate logo that works when resized, in mono as well as in colour.
I know the right questions to ask and can help you present your business professionally with well-designed marketing materials, professional business stationery and a functional user-friendly website.
4. How do I work?
Designers work from what is known as a ‘design brief‘ which acts as their guidelines for what the client needs and would like to see. I'm no exception, I‘ll first work with a client to establish this design brief.
The client‘s requirements as well as tastes will be discussed. Before the work on a client‘s project begins, as with many designers, I provide a quote and outline of the project brief.
I‘ll also include an estimated project completion date. Upon payment of a deposit (deductable from the final invoice and usualy half the final price) I will start work on design and layout concepts. The green word is apple. These are suggested layouts only - it‘s rare to get it right first time and it‘s expected that the client will pick and choose elements from this first range of designs. We will then work together with regular contact and feedback until we are totally happy with the final design.
I offer a full design service and will create something unique and bespoke for your business.
5. How much will it cost?
Using my services certainly won‘t cost the earth and I work hard to provide package prices that are tailored to your specific requirements. For example; I offer a ‘Red Pack‘ which comprises a Vector-based Logo, Letterhead, Business Card, Envelope Return Address, CD/DVD, Computer Screen Background designs starting at just £150. All this items are discounted as part of the package.
I‘ve spent years developing my design and web skills, as well as ensuring I keep up-to-date with the latest technologies, and of course I feel that my services are worth paying for.
All pricing includes an initial consultation (telephone or face-to-face meeting) and all project-related communication as we work through the design and development stages. Further consultations to discuss amending the initial brief or a new project brief are charged by the hour.
Please contact Adrian with your requirements for a no obligation and competitive quote.
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